Dada selects MySQL Enterprise Unlimited to handle over 7 million online subscribers

Milan, Italy -- April 3rd, 2007 -- MySQL AB, developer of the world's most popular open source database, today announced that Dada, a leading international provider of Web and mobile community and entertainment services, has selected MySQL Enterprise Unlimited to power its subscriber database storing the information of over 7 million users.

Dada’s consumer offering is characterized by a rich range of fee-based community and entertainment products and services accessible via the PC and the mobile phone. This offering is available to users in 15 countries throughout the world for a total “addressable market” of over 700 million mobile users on second- and third-generation networks.

"Dada is a leader in the field of Web-based and mobile multimedia entertainment services, and our subscriber database is a vital part of our core business,” said Angelo Falchetti, Managing Director of Dada. “With the exponential growth of Dada user subscriptions, averaging a daily increase of 20,000, we wanted to be able to rely on the outstanding expertise and support of MySQL AB. MySQL Enterprise Unlimited made it easy for us to join forces with MySQL to help ensure the effective real time management of our subscribers’ information.”

“We are very pleased that Dada, a leading vendor of mobile and online entertainment services has selected MySQL Enterprise to power such a critical piece of their business infrastructure,” said Richard Mason, vice president of EMEA for MySQL AB. “Our new unlimited offering is designed to make it simpler and more cost-effective for companies to develop, deploy and manage their applications using MySQL, the world’s most popular open source database.”

MySQL AB unveiled its MySQL Enterprise Unlimited site subscription offering last January. More information is available at: http://www.mysql.com/products/enterprise/unlimited.html
About Dada

Dada offers Web and Mobile services through its dada.net community www.dada.net of 7 million people located in 15 different countries throughout the world including Italy, the USA through its subsidiary Dada USA, Spain through the subsidiary Dada Iberia, Brazil through its subsidiary Dada Brazil, and Portugal, Germany, the United Kingdom, France, Belgium, the Netherlands, Austria, Hungary, Canada, China and Australia. The services provide a way for having fun, meeting people and communicating. Dada.net has three distinct brands: life.Dada.net (blogging & personal space), mobi.Dada.net (digital music & mobile entertainment) and love.Dada.net (community & dating).

Dada is listed on the Italian Stock Exchange (MTAX STAR: DA.MI) and apart from the Dada management and founders, it has among its shareholders the RCS MediaGroup, with approximately 44.2% of the share capital.
About MySQL

MySQL AB develops and supports a family of high-performance, affordable database products. The company’s flagship offering is ‘MySQL Enterprise’, a comprehensive set of production-tested software, proactive monitoring tools, and premium support services.

MySQL is the world's most popular open source database software, with over 10 million active installations. Many of the world's largest and fastest-growing organizations use MySQL to save time and money powering their high-volume Websites, business-critical systems and packaged software -- including industry leaders such as Yahoo!, Alcatel, The Associated Press, Suzuki and NASA.

With headquarters in the United States and Sweden -- and operations around the world -- MySQL AB supports both open source values and corporate customers' needs in a profitable, sustainable business model. For more information about MySQL, please visit www.mysql.com.

###

MySQL is a registered trademark of MySQL AB in the United States and other countries. Other names may be trademarks of their respective companies.